Skip to main content

Back to Basics – sketching

You’ve heard it said hundreds of times; “a picture is worth a 1000 words.”  This is no surprise as more than 50% of our brains are devoted to visual process, taking in our surroundings real time, and responding to visual stimuli.  Most of us find watching a movie or looking at photographs to be cognitive … Continue Reading »

Confessions of a shopaholic!

I wasn’t always like this. I was a prudent spender—“Ha!” says my wife, peering over my shoulder—until the day I was seduced (now she’s holding her breath) by a new iPhone app. The irony? The app is an expense tracker… but its interface is so drop-dead gorgeous (luckily my wife has returned to her book) … Continue Reading »

Get Close

Are the people you like the ones you see all the time? Maybe there’s something else going on. Maybe the fact that you see them often is the reason you’ve come to like them. Close proximity and frequent contact mean you interact with them more, and your relationship can more easily progress from acquaintance to … Continue Reading »

Everyone Should Tilt-Shift

Everyone should tilt-shift at least once. It’s easy. You see people doing it on Flickr, Facebook, Twitter—and, of course, Instagram, where it’s practically de rigueur for selfies. But don’t be scared off by the weird name; tilt-shift is not another impossible contortion conjured up by your Lululemon-wearing, Ashtanga Yoga instructor. No “Namaste” required here. Rather, … Continue Reading »

A Brand New Day At Berkeley

A year ago, we began to talk about creating a communications platform for UC Berkeley that would be all encompassing, authentic, relevant, forward thinking, and inspirational. We talked with hundreds of people across the campus to get their thougths and ideas.  Slightly overwhelmed but with a firm resolve, we preserved and steadily worked to find … Continue Reading »