Feb 282014
 

 

branded leafletIt’s a tough job, but someone’s got to do it. As part of the brand patrol (it’s like the neighborhood patrol, only we’re color coordinated!), my beat is to cover neighboring cafés where campus groups put up posters and flyers (no, really). On my visits, I usually come across at least one or two pieces designed with the correct logo, font, graphic elements, sometimes even the right tone of voice. That gives me a feeling of accomplishment, a sense that the labors of the last twelve months are finally bearing fruit (we launched the brand training workshops in Feb 2013), a tentative hope that (holding my breath) the tipping point may well be upon us. People seem to agree. We continue to get email and social media praise from our community (you guys rock!) and have even won accolades nationally. Our branding case study won the Silver award at CASE (national) and the Gold award at CASE (western region). While all this acclaim is welcome, the biggest thrill I get is when I walk into a meeting and see the right branded PowerPoint template on the screen. Of course, those who know me understand that I would take a café over a meeting room any day. A recent visit to the Free Speech Movement cafe unearthed this simple gem pictured alongside. Time to count my blessings!