Mar 112014
 
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Brand Training

Claire, Ram and Hulda – singing from the brand prayerbook.

If you don’t exercise it, you lose it. This month, we are taking the next step in helping communicators across campus exercise their brand muscle. We are conducting our first ever full-day brand workshop. Unlike other workshops in the past, this one has been developed into a daylong course with alternate sessions of theory and hands-on application. All thanks to Kathleen Valerio (she runs CalPact), Diane Presler (our engaging trainer from Academy X), Hulda Nelson and Laurie Frasier (our kicka** brand design team) and yours truly. With exciting case studies and projects like the launch of a new School, we expect participants to leave at the end of the day with their brand muscle totally exercised.  Who needs endorphins when you have brandorphins!

The first two workshops are planned for March 18 and May 20.  Register at the UC Learning Center on blu.berkeley.edu (Search for “Berkeley Brand Design Guidelines”)

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