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Have You Ever Clicked on a Banner Ad?

On most websites you’ll see at least three ads on each page, usually at the top above content, alongside content you’re viewing, and at the bottom of the page. But have you ever clicked on one? The average click-through-rate for banner ads in 2013 was 0.19%, meaning that only 19 clicks were recorded for every … Continue Reading »

Feeding the Digital Tribe

In a meeting the other day with a (ahem… older) colleague I was asked why anyone would ever want to do an InstaMeet. InstaMeets are events during which Instagram photographers go to the same location, take photographs, and post over the same time period. They represent a unique moment captured from many different perspectives – … Continue Reading »