Jun 092017
 
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UC Berkeley alum Tai Tran is a storyteller, marketing leader, and entrepreneur and Head of Content & Brand for the company SelfScore. Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is already an experienced storyteller, marketing leader, and entrepreneur. He has spoken at TEDx, Forbes CMO Summit, LinkedIn, and the Haas School of Business – and we are excited to have him back on campus for BC2. Tai is an authority on  social media. In his talk during the first session at this year’s conference he will share the do’s and don’ts behind engaging and effective social storytelling from a 10-second snap to a 140-character tweet. Tai will stay for the half-day and be available to talk with conference goers during the 12:30 hour.

Tai’s tips for good social engagement include staying on top of industry trends. He recommends picking three thought leaders or publications, then making it a habit to read on them at least once a week. Says the social media wunderkind, “Social and digital marketing change constantly. The best marketers are the ones who stay in the loop and adapt appropriately.”

Tai also recommends the book “Contagious,” by Jonah Berger that breaks down the basic elements behind why content goes viral.

A Q&A with Tai about his life as an immigrant, “Second Language, First Graduate”, was published in the Huffington Post this weekend.

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