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New theme, new co-chairs, good old BC2

Mark your calendars for the annual Berkeley Communications Conference (BC2) on Wednesday, June 6, 2018 (full day) at International House.

This year’s conference theme is Evolve.

Evolve: To develop gradually, especially from a simple to a more complex form.
Does that sound like what has happened in your work as a communicator? Marketing and communications continue to evolve at a pace that is hard to keep up with — new tools, new platforms, new audiences, new strategies, and ever-higher volume and expectations. How do we, as higher-ed communicators, ensure our work remains relevant, creative, and effective? Join us for a day of learning, thought-provoking discussion, and practical applications that you can use on your job the very next day.

Here are the new co-chairs who are busy planning this year’s conference.

Ann Wiens moved to the Bay Area to join the UC Berkeley Art Museum and Pacific Film Archive as Director of Marketing and Communications in 2016. At BAMPFA she directs a small but mighty team that handles everything from producing exhibition materials and managing the website, social media channels, and colossal outdoor screen to developing and implementing marketing strategies and public relations. Most of her career has been spent in Chicago, where she edited an art magazine, was a practicing artist and critic, and served as Director of Communications for Columbia College Chicago and the School of the Art Institute of Chicago. Just prior to coming to UC Berkeley, she served as Creative Director for the University of Oregon, where she also edited Oregon Quarterly, the university magazine. Ann earned her BFA from SAIC and MFA from Stony Brook University, both in studio art.

Bill Pearce is the Assistant Dean and CMO of BerkeleyHaas. Bill was previously Chief Marketing Officer for Del Monte Foods and Taco Bell, VP of Marketing for Campbell Soup and Marketing Director at P&G. Bill is also on the Marketing Faculty at BerkeleyHaas where he teaches MBA students on the topics of Marketing and Innovation. Bill is Chairman of RichRelevance, the leading firm in Enterprise Personalization and on the Board of Directors of Ooma and SpendGo. Additionally, Bill is on the Advisory Boards for several other firms in the Digital Marketing vertical. Bill has an MBA from Cornell University and a BA in Economics from Syracuse University.

Sarah Eslyn is the Social Media Marketing Strategist for Student Affairs Communications where she focuses on content creation and storytelling that align with the division’s strategic goals. Prior to Berkeley, she was the Social Media and Communications Specialist for Marquette University’s business school and, before that, the Marketing Manager for Wisconsin’s largest soccer company, both in Milwaukee, Wisconsin. Sarah has her MA from Marquette University and her BA from the University of Minnesota.

Ideas? Feedback? Thoughts? Feel free to connect with the co-chairs.

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