Louisa Spier

Jun 092017

UC Berkeley alum Tai Tran is a storyteller, marketing leader, and entrepreneur and Head of Content & Brand for the company SelfScore. Named the youngest Forbes 30 Under 30 and LinkedIn Top Voice in Marketing and Advertising, Tai is already an experienced storyteller, marketing leader, and entrepreneur. He has spoken at TEDx, Forbes CMO Summit, LinkedIn, and the Haas School of Business – and we are excited to have him back on campus for BC2. Tai is an authority on  social media. In his talk during the first session at this year’s conference he will share the do’s and don’ts behind engaging and effective social storytelling from a 10-second snap to a 140-character tweet. Tai will stay for the half-day and be available to talk with conference goers during the 12:30 hour.

Tai’s tips for good social engagement include staying on top of industry trends. He recommends picking three thought leaders or publications, then making it a habit to read on them at least once a week. Says the social media wunderkind, “Social and digital marketing change constantly. The best marketers are the ones who stay in the loop and adapt appropriately.”

Tai also recommends the book “Contagious,” by Jonah Berger that breaks down the basic elements behind why content goes viral.

A Q&A with Tai about his life as an immigrant, “Second Language, First Graduate”, was published in the Huffington Post this weekend.

May 262017

Not only does he have two last names, but this brilliant and inspiring speaker has two titles and is a professor in two departments! Jeff MacKie-Mason is UC Berkeley’s University Librarian and Chief Digital Scholarship Officer, as well as a Professor of the School of Information and Professor of Economics. He came to Berkeley in 2015 from the University of Michigan where he was recognized with the University’s Distinguished Faculty Achievement Award. He has been a pioneering scholar in the economics of the Internet, online behavior, and digital information and been published more than 85 times. In addition to his exceptional academic achievements MacKie-Mason is passionate about the performing arts, serves on the board of Cal Performances, and was an active board member of the University Musical Society at University of Michigan (Cal Performances’ most similar peer organization nationwide.)

In his BC2 talk – Information pollution and how to fight it – Jeff will speak to us campus communicators about why it’s now so challenging to sift through the glut of online information, factual or otherwise, and also provide informed context about what we all need to do in order to make sure our stories stand out as credible amidst all of the noise. Watch him participate in a panel discussion about fake news hosted earlier this year by UC Berkeley’s Graduate School of Journalism, and read the accompanying Berkeley Library News article highlighting his participation. In the article MacKie-Mason describes one of our current day challenges, “The content platform providers now want to lower the barriers for people to bring content to them. They want to make it as easy as possible for people to publish,” said MacKie-Mason. “At the same time, you want to keep out the manipulations, the spam, the disinformation. But telling the difference is very hard. It’s very costly.”

Read the full description of his BC2 talk on the conference agenda page. We look forward to welcoming Jeff MacKie-Mason to the BC2 podium for the third session beginning shortly after 11am on Tuesday, June 13. In addition, he has generously promised to stick around for the lunchtime networking hour from 12:30-1:30pm!