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I feel blessed!

  It’s a tough job, but someone’s got to do it. As part of the brand patrol (it’s like the neighborhood patrol, only we’re color coordinated!), my beat is to cover neighboring cafés where campus groups put up posters and flyers (no, really). On my visits, I usually come across at least one or two … Continue Reading »

Ready to flex your brand muscle?

If you don’t exercise it, you lose it. This month, we are taking the next step in helping communicators across campus exercise their brand muscle. We are conducting our first ever full-day brand workshop. Unlike other workshops in the past, this one has been developed into a daylong course with alternate sessions of theory and … Continue Reading »

Berkeley Confidential: “I love the B word!”

It’s true! I gravitate to brands that understand my needs and meet them, time after time. I am an evangelist and student of others’ great work. So, when I arrived here four years ago, I blabbed about a number of brands I admired and wanted to use as illustrations of how good work happens. It … Continue Reading »

A Brand New Day At Berkeley

A year ago, we began to talk about creating a communications platform for UC Berkeley that would be all encompassing, authentic, relevant, forward thinking, and inspirational. We talked with hundreds of people across the campus to get their thougths and ideas.  Slightly overwhelmed but with a firm resolve, we preserved and steadily worked to find … Continue Reading »