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Keep Calm and Stay Connected

We live in a highly connected world linked together by status updates, texts, emails, tweets, and countless other messages. As communication professionals, we are expected to process this information every day, to navigate these connections as easily as a pro surfer rides a monster wave. But how much information can we “surf” before becoming overwhelmed? … Continue Reading »

Feeding the Digital Tribe

In a meeting the other day with a (ahem… older) colleague I was asked why anyone would ever want to do an InstaMeet. InstaMeets are events during which Instagram photographers go to the same location, take photographs, and post over the same time period. They represent a unique moment captured from many different perspectives – … Continue Reading »

Have You Ever Clicked on a Banner Ad?

On most websites you’ll see at least three ads on each page, usually at the top above content, alongside content you’re viewing, and at the bottom of the page. But have you ever clicked on one? The average click-through-rate for banner ads in 2013 was 0.19%, meaning that only 19 clicks were recorded for every … Continue Reading »

Introducing BC2 2017 speaker Jeff MacKie-Mason!

Not only does he have two last names, but this brilliant and inspiring speaker has two titles and is a professor in two departments! Jeff MacKie-Mason is UC Berkeley’s University Librarian and Chief Digital Scholarship Officer, as well as a Professor of the School of Information and Professor of Economics. He came to Berkeley in … Continue Reading »

Huddle up: Tips from our peers

I revisited my Midwestern roots last month (ah, flyover country) while attending the HigherEds 2010 Huddle at the University of Michigan, and in the process picked up a lot of ideas and inspiration from folks who face the same daily challenges we do. HigherEds is a loosely affiliated group of North American university communicators who … Continue Reading »

Addicted to Pandora? Could it be LSD?

Note for those who have been living on Mars the past few years: Pandora is an online streaming radio that creates channels based on the groups or songs you like. It is extremely addictive. Pandora has us all figured out. What we like, what we once liked, what we will never ever like, even if … Continue Reading »