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I feel blessed!

  It’s a tough job, but someone’s got to do it. As part of the brand patrol (it’s like the neighborhood patrol, only we’re color coordinated!), my beat is to cover neighboring cafés where campus groups put up posters and flyers (no, really). On my visits, I usually come across at least one or two … Continue Reading »

Ready to flex your brand muscle?

If you don’t exercise it, you lose it. This month, we are taking the next step in helping communicators across campus exercise their brand muscle. We are conducting our first ever full-day brand workshop. Unlike other workshops in the past, this one has been developed into a daylong course with alternate sessions of theory and … Continue Reading »

Back to Basics – sketching

You’ve heard it said hundreds of times; “a picture is worth a 1000 words.”  This is no surprise as more than 50% of our brains are devoted to visual process, taking in our surroundings real time, and responding to visual stimuli.  Most of us find watching a movie or looking at photographs to be cognitive … Continue Reading »

A Brand New Day At Berkeley

A year ago, we began to talk about creating a communications platform for UC Berkeley that would be all encompassing, authentic, relevant, forward thinking, and inspirational. We talked with hundreds of people across the campus to get their thougths and ideas.  Slightly overwhelmed but with a firm resolve, we preserved and steadily worked to find … Continue Reading »

Addicted to Pandora? Could it be LSD?

Note for those who have been living on Mars the past few years: Pandora is an online streaming radio that creates channels based on the groups or songs you like. It is extremely addictive. Pandora has us all figured out. What we like, what we once liked, what we will never ever like, even if … Continue Reading »