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Feeding the Digital Tribe

In a meeting the other day with a (ahem… older) colleague I was asked why anyone would ever want to do an InstaMeet. InstaMeets are events during which Instagram photographers go to the same location, take photographs, and post over the same time period. They represent a unique moment captured from many different perspectives – … Continue Reading »

Introducing BC2 2017 speaker Jeff MacKie-Mason!

Not only does he have two last names, but this brilliant and inspiring speaker has two titles and is a professor in two departments! Jeff MacKie-Mason is UC Berkeley’s University Librarian and Chief Digital Scholarship Officer, as well as a Professor of the School of Information and Professor of Economics. He came to Berkeley in … Continue Reading »

The Third Wave of the Web Will Be Uniquely Personal

A prescient post by Louis Gray, a noted social media expert who will speak at the Berkeley Communications Conference this Thursday.  Now that the world’s information is posted, linked, indexed and searchable, and friends are connecting, sharing, liking, and following, the quest is on to streamline the noise and give the Web another dimension – … Continue Reading »

Huddle up: Tips from our peers

I revisited my Midwestern roots last month (ah, flyover country) while attending the HigherEds 2010 Huddle at the University of Michigan, and in the process picked up a lot of ideas and inspiration from folks who face the same daily challenges we do. HigherEds is a loosely affiliated group of North American university communicators who … Continue Reading »

The Age of Many Voices

Consider the facts: Your students, your staff, your alumni, your clients, your competitors, your donors, your advocates and your detractors are all socially engaged. They all have voices. Some have created a “personal brand.” Others are speaking with association to a company’s or school’s brand. This rise of the unofficial spokesperson has significant potential repercussions. … Continue Reading »

Everyone Should Tilt-Shift

Everyone should tilt-shift at least once. It’s easy. You see people doing it on Flickr, Facebook, Twitter—and, of course, Instagram, where it’s practically de rigueur for selfies. But don’t be scared off by the weird name; tilt-shift is not another impossible contortion conjured up by your Lululemon-wearing, Ashtanga Yoga instructor. No “Namaste” required here. Rather, … Continue Reading »

Growing Only Because Everyone Actively Re-posts Schmaltz!

GO BEARS! As the Digital Head for the university, I was informed the other day (no tweet, no poke, regular old email) that UC Berkeley has been granted automatic registration to a new social network. One that is solely focused on people with IQ scores of 180 and above. Wow, really? So now they expect … Continue Reading »