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Ready to flex your brand muscle?

If you don’t exercise it, you lose it. This month, we are taking the next step in helping communicators across campus exercise their brand muscle. We are conducting our first ever full-day brand workshop. Unlike other workshops in the past, this one has been developed into a daylong course with alternate sessions of theory and … Continue Reading »

Introducing BC2 2017 speaker Jeff MacKie-Mason!

Not only does he have two last names, but this brilliant and inspiring speaker has two titles and is a professor in two departments! Jeff MacKie-Mason is UC Berkeley’s University Librarian and Chief Digital Scholarship Officer, as well as a Professor of the School of Information and Professor of Economics. He came to Berkeley in … Continue Reading »

Huddle up: Tips from our peers

I revisited my Midwestern roots last month (ah, flyover country) while attending the HigherEds 2010 Huddle at the University of Michigan, and in the process picked up a lot of ideas and inspiration from folks who face the same daily challenges we do. HigherEds is a loosely affiliated group of North American university communicators who … Continue Reading »

Back to Basics – sketching

You’ve heard it said hundreds of times; “a picture is worth a 1000 words.”  This is no surprise as more than 50% of our brains are devoted to visual process, taking in our surroundings real time, and responding to visual stimuli.  Most of us find watching a movie or looking at photographs to be cognitive … Continue Reading »

A Brand New Day At Berkeley

A year ago, we began to talk about creating a communications platform for UC Berkeley that would be all encompassing, authentic, relevant, forward thinking, and inspirational. We talked with hundreds of people across the campus to get their thougths and ideas.  Slightly overwhelmed but with a firm resolve, we preserved and steadily worked to find … Continue Reading »