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Campus storytellers sharpen skills at 6th annual BC2 conference

  Almost 200 UC Berkeley communicators gathered Tuesday in Alumni House to hear from experts — and share their own knowledge — on the best ways to tell the campus’s story. The sixth annual BC2 conference heard incoming Chancellor Carol Christ describe her vision of the value of communication — both to spread the story … Continue Reading »

A party joke turns into closing keynote speaker’s career forte

They’re lazy. Too demanding. Too self-involved. Too plugged in. These are just a few myths about Millennials, but as employees at Berkeley — immersed among the BEST Millennials on the planet (our students!) — we know better. BC2’s closing keynote speaker, Lee Caraher, president and CEO of Double Forte and author of Millennials & Management: … Continue Reading »

New theme, new co-chairs, good old BC2

Mark your calendars for the annual Berkeley Communications Conference (BC2) on Wednesday, June 6, 2018 (full day) at International House. This year’s conference theme is Evolve. Evolve: To develop gradually, especially from a simple to a more complex form. Does that sound like what has happened in your work as a communicator? Marketing and communications … Continue Reading »

Rocking the comms and rocking the conference

The fourth annual Berkeley Communications Conference brought together approximately 175 campus communicators at the Clark Kerr conference center for a day of honing and sharing their skills. Three keynote speakers and 12 workshops explored topics such as the power of story and narrative to building a brand to social media. During lunch communications staff members received awards … Continue Reading »

BC2 2018 to bring in speakers from NewCo, SFMOMA

The 7th annual Berkeley Communications Conference (BC2) on Wednesday, June 6, from 8 a.m.–5 p.m. at International House. This year’s conference brings back our full-day format and will feature various forms of storytelling around our theme: “EVOLVE.” As new communication tools and platforms surface, we must constantly find ways to adapt our message and strategy … Continue Reading »

Greetings from your BC2 2016 conference co-chairs!

Mark your calendars! A brand new Berkeley Communications Conference (BC2) is coming your way Wednesday, June 1, 2016. Make plans to join us in the centrally located and recently revamped Martin Luther King Jr. Student Union for a day of speakers, interactive workshops, and networking. On a campus where communications cover a gamut of platforms, … Continue Reading »

BC2 Schedule Announced!

The Berkeley Communications Conference (BC2) is only a few weeks away, and we have a full day of dynamic speakers, panels and networking opportunities for you! At this year’s conference, you will get a chance to hear big brand stories, learn how to apply tools and techniques to your current work, and participate in round … Continue Reading »

Turn your creative work into gold

Cast a spell on fellow communicators at BC2 2016 with creative work that truly shines. BC2 2016, focused on the alchemy that is communication, is the perfect forum to turn your bewitching communication pieces into glittering awards. Berkeley 2016 brand awards submission deadline is May 16th. Upload 1-3 samples of work created by your team … Continue Reading »

Another year, another successful BC2!

The 7th annual Berkeley Communicators Conference proved to be a jam packed day of talks, panels, knowledge sharing and networking. Campus communicators from all backgrounds came together at International House to learn about subjects ranging from branding and inclusive language to email marketing and productivity tools. Make sure to check out the marketing work from … Continue Reading »