Dear Campus Communication Leaders:
I am delighted to announce that the 8th annual Berkeley Communications Conference (BC2) will be held on June 4 at Moffitt Library (Level 5).
This year’s conference will be a full-day event of inspiring talks, resource-oriented sessions and networking.
I am so appreciative of three co-chairs who will be responsible for shaping the agenda and running the conference
Tiffany Grandstaff is the director of communications for the UC Berkeley Library. She leads a team of designers, writers and editors who unearth interesting and untold stories and dream up fun and creative ways to share the Library’s mission with the world. Prior to coming to Berkeley, Tiffany was the managing editor for presentation at The (San Jose) Mercury News.
Keith McAleer is the director of communications for the UC Berkeley Industrial Engineering and Operations Research department and for the Sutardja Center for Entrepreneurship & Technology in the College of Engineering. Keith’s specialties include writing, web development and graphic design. He leads teams of students who help him deliver story-focused communications and marketing campaigns. Before working at UC Berkeley, Keith organized political campaigns and led urban forestry nonprofit organizations.
Tina Risker is the “Web DJ” for UC Berkeley. She curates the Berkeley home page, critic’s choice calendar, and manages the official campus Twitter feed: @UCBerkeley. She was a guest speaker at Stanford University’s first annual “Social-M Challenge” on digital campaign management and mobilizing collective thought. She’s a seasoned marketing strategist who has honed her communication skills alongside multimedia planning to build dynamic campaigns which engage audiences and generate buzz. She’s passionate about persuasive technology and currently specializes in storytelling in the digital age.
Our co-chairs will work with UC Berkeley’s Chief Marketing Officer Ram Kapoor to create an engaging BC2 experience. Feel free to be in touch with Ram or any of the co-chairs with session suggestions or advice you might have as a seasoned BC2-er.
Finally, since there will be space limitations, please send Ram an email with any staff updates so we can ensure representation from your units.
HUGE thanks to the UC Berkeley Library for helping us continue our BC2 tradition.