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Agenda 2013

Less Is More: Strategies for Telling the Berkeley Story

8:00 a.m. | Registration, Networking and Refreshments

8:45 a.m. | Welcome

9:00 a.m. | The Importance of Communications at Berkeley

Nicholas Dirks, Chancellor

Hear our new Chancellor briefly talk about his focus on communications and how you can help him reach further.

9:15 – 10:15 a.m. | Morning Keynote: University Brands and Storytelling

David Riemer, UC Berkeley-Haas Business School guest lecturer, mentor and executive-in-residence
David, a life-long storyteller, will take us through the necessary but challenging story discovery and development process in the context of branding for higher education institutions.

10:15 – 10:25 a.m. | Announcements

10:25 – 10:40 a.m. | Break

10:40-11:25 a.m. | Branding panel: How UC Berkeley is Reaching Further

Panel discussion facilitated by Ram Kapoor, Office of Communications & Public Affairs, with Kaja Sehrt / Kassie Darling, Office of Research; Kasia Allen, Graduate Division; Marty Takimoto, Residential Student Services Program

Hear from your campus colleagues about their experiences while adopting the new brand guidelines. Ask them questions on what worked well and what didn’t. We hope this will be an interactive session, so come prepared with your thoughts.

11:30-12:20 p.m. | Morning Breakouts

  • Writing for the Web
    • Julie Marcus + Susan Carp, The Imagineering Company
    • Join us for an interactive, slightly irreverent and visually entertaining adventure with our favorite graphic recorder Lloyd Dangle, capturing the content and spirit of the workshop in real-time. The session will cover websites, blogs, emails and other types of copy for the web and beyond.
  • Branding DIY
    • Matt Yuskewich, Ologie
    • Do-it-Yourself branding will show you the critical steps in any branding process and give you easy-to-use tools and resources so you can lead a customized branding effort with confidence.
  • Strategic Communications Planning for Results
    • Kim Nguyen-Gallagher, Internal Communications director, Pacific Gas & Electric Company;
      Jeff Grimshaw, principal, MG Strategy and author of
      Leadership Without Excuses
    • Learn how advance your position as a strategic communicator with proven tools, strategies and techniques. Hear case studies from PG&E, Princeton University and Fortune 100 organizations, and leave with best-practice tools and resources.

12:20 – 1:20 p.m. | Hosted Lunch

(box lunches in case you have Summerfest, employee appreciation duties that day.)

1:30 – 2:20 p.m. | Afternoon Breakouts

  • Optimizing Web Content for Mobile/Responsive Design
    • Eric Craypo, Recreational Sports, moderator; Matt Matsuoka, University Relations; Patrick McMahon, Graduate Division
    • Why should you optimize your website for mobile devices, and what are the options for getting it done? Campus web experts Patrick McMahon (Grad Division) and Matthew Matsuoka (University Relations) discuss best practices, challenges, and solutions—including when to use responsive design, and when to build an app.
  • Social Media & Gen Y
    • Panel discussion moderated by Kathryn Bader, Office of Communications & Public Affairs, with Jennifer Santos, Recreational Sports; Ashley Villanueva, Undergraduate Admissions; and Adelyn Baxter, The Daily California
    • What are some proven ways to engage prospective and current students on a frugal budget? Join three campus colleagues and a current student as they present examples of success using social media. Then we’ll open the floor for your questions.
  • Photography for the People: Using Your Phone and Other Tips to Create Good Photos and Videos
    • Elena Zhukova, photographer; Jon Shainker, Educational Technology Services
    • Professional photographer Elena Zhukova will teach you the basics of framing, composition and exposure. ETS video expert Jon Schainker will give you tips on shooting, sound recording, editing, and publishing using only your smart phone.

2:30 – 3:30 p.m. | Afternoon Keynote: Enchantment: The Art of Changing Hearts, Minds and Actions

Guy Kawasaki, author and former chief relationship officer, Apple Computer
Guy Kawasaki, bestselling author and former chief evangelist at Apple explains the power of enchantment. The goal, says Guy, is to bring about voluntary, enduring, and delightful change that enables you to maneuver through difficult decisions, break entrenched habits, and create an environment where colleagues work for long-term, mutually beneficial goals.

3:30 – 5:00 p.m. | Closing Remarks and Networking Reception