Connect to Success
8:30 am | Registration, Networking, and Refreshments
9:00 am | Welcome
Claire Holmes, Associate Vice Chancellor, Office of Communications & Public Affairs
Janet Noe and Anthony Yuen, BC2 Co-Chairs
Janet Noe and Anthony Yuen, BC2 Co-Chairs
Mike Robbins, Author, Speaker, and Executive Coach
10:30 a.m. | Morning Breakouts: Connect to Your Campus
- Internal Communications
- Kim Jarboe LaPean, Communications Manager, University Health Services
- Claire Holmes, Associate Vice Chancellor, Office of Communications and Public Affairs
- Looking Ahead: IT and Communications at Berkeley
- Lyle Nevels, Assistant Vice Chancellor – IST and Deputy Chief Information Officer
- Beyond the Brand – Irreverent Insights and Outrageous Observations
- Ram Kapoor, Executive Director, Marketing & Digital Communications
- Joel Boardman, Principal, Sidecar
11:40 a.m. | Morning Breakouts: Connect to Your Community
- The Power of Leading with the Why
- Nikhil Arora, Co-Founder, Back to the Roots
- So Many Channels, So Little Time!
- Kathryn Bader, Social Media Strategist, Office of Communications and Public Affairs
- Ashley Villanueva, Communications Specialist, Student Affairs
- When Things Go Wrong
- Barry Shiller, Associate Vice President, Marketing and Communications, San Jose State University
- Dan Mogulof, Executive Director, Office of Communications and Public Affairs
- Barry Shiller, Associate Vice President, Marketing and Communications, San Jose State University
12:40 p.m. | Hosted Lunch
1:45 p.m. | Afternoon Breakouts: Connect to Your World
- Bringing Brands to Life Through Digital Marketing
- Kayla Green, Digital Strategy Director, Saatchi & Saatchi
- Fawn Kazati, Content Strategy Director, Saatch & Saatchi
- Greater Reach Through Online Advertising
- Matt Skinner, Marketing Manager, Levi’s and MBA Candidate, Haas School of Business
- Building a Brand With Market-Informed Strategies
- Jason Simon, Vice President and Partner, Simpson Scarborough
3:00 p.m. | Afternoon Keynote
Tiffany Shlain, Filmmaker, Writer, and Founder of the Webby Awards
4:00 p.m. | Closing Remarks and Networking Reception