Agenda 2014

Connect to Success

8:30 am | Registration, Networking, and Refreshments

9:00 am | Welcome

10:30 a.m. | Morning Breakouts: Connect to Your Campus

• Internal Communications
  • Kim Jarboe LaPean, Communications Manager, University Health Services
  • Claire Holmes, Associate Vice Chancellor, Office of Communications and Public Affairs
• Looking Ahead: IT and Communications at Berkeley
  • Lyle Nevels, Assistant Vice Chancellor – IST and Deputy Chief Information Officer
• Beyond the Brand – Irreverent Insights and Outrageous Observations 
  • Ram Kapoor, Executive Director, Marketing & Digital Communications 
  • Joel Boardman, Principal, Sidecar

11:40 a.m. | Morning Breakouts: Connect to Your Community

• The Power of Leading with the Why
  • Nikhil Arora, Co-Founder, Back to the Roots
• So Many Channels, So Little Time!
  • Kathryn Bader, Social Media Strategist, Office of Communications and Public Affairs
  • Ashley Villanueva, Communications Specialist, Student Affairs
• When Things Go Wrong
  • Barry Shiller, Associate Vice President, Marketing and Communications, San Jose State University
    
  • Dan Mogulof, Executive Director, Office of Communications and Public Affairs

12:40 p.m. | Hosted Lunch

1:45 p.m. | Afternoon Breakouts: Connect to Your World

• Bringing Brands to Life Through Digital Marketing
  • Kayla Green, Digital Strategy Director, Saatchi & Saatchi
  • Fawn Kazati, Content Strategy Director, Saatch & Saatchi
• Greater Reach Through Online Advertising
  • Matt Skinner, Marketing Manager, Levi’s and MBA Candidate, Haas School of Business
• Building a Brand With Market-Informed Strategies
  • Jason Simon, Vice President and Partner, Simpson Scarborough

3:00 p.m. | Afternoon Keynote

4:00 p.m. | Closing Remarks and Networking Reception