8:00 am | Registration, Refreshments, and Networking
8:45 am | Welcome
- Diana Harvey, Associate Vice Chancellor for Communications and Public Affairs
Tiffany Grandstaff, Keith McAleer, Tina Risker, BC2 Co-Chairs
9:00 a.m. | Keynote: Storytelling for Communication
- Marissa Louie, CEO and Chief Designer at Animoodles
9:30 a.m. | Communicating about Food and Agriculture to Diverse Audiences
- Nina Ichikawa, Interim Executive Director at Berkeley Food Institute
10:00 a.m. | Campaign Marketing Communications Update
- Colleen Rovetti, Executive Director, José Rodríguez, Editorial Director, Siobhan Harris, Creative Director – External Relations & Marketing Communications, University Development & Alumni Relations
10:15 a.m. | Break
10:30 am | The Story of Berkeley
- Chancellor Carol Christ
with Michael Emerson Dirda, Communications Manager, Communications & Public Affairs
11:00 am | What’s Your Story and Why Does It Matter?
- Michelle “Mush” Lee, Founder and CEO for Whole Story
11:30 a.m. | Bringing Stories to Life, Digitally
- Maya Pope-Chapell, Senior News Editor for LinkedIn
12:00 pm | Lightning Talk: Finding Novel Ways to Tell Your Story
- Patrick Joseph, Editor-in-Chief, CALIFORNIA Magazine
12:15 pm | Lunch (40 mins)
1:00 pm | Lightning Talk: Speech Delivery Tune-Up
- Buddy Burke, Freelance Speaker and Workshop Leader
1:20 pm | Fireside Chat: Content & Copyright
- Angus MacDonald, Senior Counsel, Intellectual Property, at University of California
with Roqua Montez, Executive Directory, Communications & Media Relations, Communications & Public Affairs
1:50 pm | Lightning Panel: How to Protect and Promote the Brand
- Dan Perkins, Licensing Director
- Eryn Hong, Manager, Brand Protection and Business Projects
- Amy Gardner, Executive Director, University Business Partnerships & Services
- with Ram Kapoor, Chief Marketing Officer, UC Berkeley
2:10 pm | Break
2:20 pm | The Plug-and-Play University: A Mobile Perspective
- William Allison, Chief Technology Officer and Ram Kapoor, Chief Marketing Officer
2:50 pm | The Meme Is Everything
- Dave Pell, Managing Editor, Internet, via NextDraft
3:15 pm | Keynote: Visual Storytelling That Will Survive Any Digital Zombie Apocalypse
- Richard Koci Hernandez, Associate Professor for New Media, Graduate School of Journalism, UC Berkeley
3:45 pm | Berkeley Communications Awards and Closing Remarks
4:00 pm | Reception and networking