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8:00 am | Registration, Refreshments, and Networking

8:45 am | Welcome

9:00 a.m. | Keynote: Storytelling for Communication

9:30 a.m. | Communicating about Food and Agriculture to Diverse Audiences

  • Nina Ichikawa, Interim Executive Director at Berkeley Food Institute

10:00 a.m. | Campaign Marketing Communications Update

10:15 a.m. | Break

10:30 am | The Story of Berkeley

11:00 am | What’s Your Story and Why Does It Matter?

11:30 a.m. | Bringing Stories to Life, Digitally

12:00 pm | Lightning Talk: Finding Novel Ways to Tell Your Story

12:15 pm | Lunch (40 mins)

1:00 pm | Lightning Talk: Speech Delivery Tune-Up

1:20 pm | Fireside Chat: Content & Copyright

  • Angus MacDonald, Senior Counsel, Intellectual Property, at University of California
    with Roqua Montez, Executive Directory, Communications & Media Relations, Communications & Public Affairs

1:50 pm | Lightning Panel: How to Protect and Promote the Brand

  • Dan Perkins, Licensing Director
  • Eryn Hong, Manager, Brand Protection and Business Projects
  • Amy Gardner, Executive Director, University Business Partnerships & Services
  • with Ram Kapoor, Chief Marketing Officer, UC Berkeley

2:10 pm | Break 

2:20 pm | The Plug-and-Play University: A Mobile Perspective

  • William Allison, Chief Technology Officer and Ram Kapoor, Chief Marketing Officer

2:50 pm | The Meme Is Everything

  • Dave Pell, Managing Editor, Internet, via NextDraft

3:15 pm | Keynote: Visual Storytelling That Will Survive Any Digital Zombie Apocalypse

3:45 pm | Berkeley Communications Awards and Closing Remarks

4:00 pm | Reception and networking