Thursday, June 14, 2012
Simpson Center for Student-Athlete High Performance
9:00 a.m. – 4:00 p.m.
Sponsored by the Office of Communications and Public Affairs
Who should attend?
UC Berkeley employees who are involved in creating or communicating information about Berkeley to internal or external audiences and who would benefit from best practice sharing and case studies about a number of topics including social media, marketing, branding and planning.
What will I learn?
You will learn about efforts to bring together a more unified and targeted Berkeley story designed to reach internal and external audiences. Hands-on workshops will identify the common themes in our diverse work and the ways in which we can make use of new and traditional communications to leverage and protect the Berkeley image and reputation.
How will my program and I benefit from this conference?
In addition to networking with campus communicators and hearing about best practices that have produced results for Berkeley, there will be learning and development opportunities on topics ranging from social media to media relations.
Please call 1-888-864-8225.