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Speakers 2013

Kasia Allen is the assistant dean for external relations in the Graduate Division at Berkeley. In this role, she oversees fundraising for graduate fellowships as well as communications and events programs for prospective and current graduate students. Prior to joining Berkeley, she was a fundraiser at Stanford University and taught at the University of Wisconsin-Madison. She holds a Ph.D. from Princeton.

Kathryn Bader is the social media strategist for the Office of Communications and Public Affairs. She began her career at UC Berkeley in 2002, as a freelance graphic designer. Eventually she would work with eight units before making the leap to full-time employment in 2006, when she began her stint as managing editor of the General Catalog. Among many other roles, she served as project manager of the UC Berkeley Perception Study that began our branding effort. These experiences gave her a lot of broad institutional knowledge in record time and helped prepare her for her latest challenge: telling the Berkeley story via social media. Before moving to higher ed, she acquired 10 years of experience marketing books for Winston-Seabury Press, The Johnson Institute, IDG Books, and Harper Collins.

Adelyn Baxter is a rising senior studying English at UC Berkeley. Since her freshmen year, she has been a reporter, news editor, and social media manager for The Daily Californian, covering topics such as the 2011 Occupy Movement, Berkeley City Council and the Fall 2012 election. Since this past semester, she has been working with inmates at San Quentin State Prison to help edit their monthly prison newspaper, and is also assisting them with social media and in redesigning their website. She is very interested in social media and its growing impact on news consumption, as well as in learning more about digital media in general. After graduation, Adelyn hopes to pursue journalism.

Eric Craypo is the communications manager for the Department of Recreational Sports at UC Berkeley, where he directs projects for web, print and video. A Cal graduate, Eric went on to earn an MA in communications from San Francisco State before taking a job producing programs on science and the environment for CBS Radio’s Osgood File. The tech boom lured him to Broderbund Software, where he joined the Kids Studio’s creative team, helping produce educational software programs such as Kid Pix and 3D Home Design. A few startups later, he finds himself quite happily back at Berkeley.

Lloyd Dangle is a cartoonist who provides real-time graphic recording of brainstorming sessions, meetings and conferences for innovative companies and organizations. For over twenty years he has been conveying big ideas visually for magazines and newspapers throughout the United States including American Lawyer, Entertainment Weekly, and the The New York Times. He also creates artwork for animation, video, and infographics.

Kassie Darling is development associate in the Office of the Vice Chancellor for Research at UC Berkeley. She has extensive experience in communications and campaigns for charitable organizations, predominantly in the environmental arena. For the past two years she was a Campaign Manager for Climate Week in London (UK). Prior positions include Environmental Campaigns Officer, United Nations (UNRWA) in Amman (Jordan); Grant Writer for Invisible Children in London; and Outreach Manager at Roadtrip Nation, Costa Mesa, CA. Kassie has a MA in International Non-Governmental Organizations from Webster University, London, Regent’s College; and a BA in Journalism from California State University, Long Beach.

Nicholas B. Dirks is UC Berkeley’s 10th chancellor. Previously, he was Columbia University’s executive vice president and dean of its faculty of arts and sciences, and the Franz Boas Professor of Anthropology and History. Also the author of three books on India, Dirks emerged as the top candidate after a six-month search.

Bernadette (Bernie) Geuy is a product manager for CalCentral, a unified and personalized online destination for students, faculty and staff, which is being developed by Educational Technology Services (ETS) in partnership with Student Affairs. [CalCentral is targeted for pilot release in early fall, 2013.] She manages product needs assessments and requirements development for CalCentral with a focus on students and improving communications, targeted messaging, and online campus navigation. Prior to joining UC Berkeley in 2005, she worked for many years in information technologies and consulting, and in a variety of roles including field engineering, engagement management, marketing, strategic alliances, and business development.  The clients she served include Sprint, Intuit, GTE, Bank of Hawaii, ADP, Brocade and Cisco. She has earned two degrees from UC Berkeley, a BA in Mass Communications in 2006, and a MBA from the Haas School of Business in 2012.  Her interests include design innovation, strategic planning, visual communications, service design, and sketching.

Jeff Grimshaw, principal for MG Strategy, is an expert on accountability, alignment, and leadership effectiveness. Over two decades, he’s helped hundreds of executives deliver the results on which they’ve staked their reputations. His clients include senior leaders in dozens of Fortune 1000 firms. In March 2010, McGraw-Hill published Jeff’s book, Leadership without Excuses: How to Create Accountability and High Performance (Instead of Just Talking about It), now in second printing. Jeff has also published articles in Chief Executive Magazine, Chief Learning Officer, Conference Board Review, Strategy and Leadership, Strategic Communication Management, Fierce CIO, and other journals. He has been profiled as a thought leader in Management Consulting International and The Journal of Employee Communication Management. Additionally, Jeff has provided expert insights on Fox News and numerous radio programs. Jeff co-founded and chairs the board of Paul’s Kids Vietnam Children’s Charity.

Claire Holmes is the associate vice chancellor of the Office of Communication and Public Affairs for UC Berkeley. She oversees media relations, internal communications, issues and crisis management, visitor and parent relations and supports the Chancellor and his Cabinet with strategic communications programs. Prior to joining UC Berkeley in May 2008, she was vice president, national media, public relations and stakeholder management for Kaiser Permanente. In this role, she led and directed national public relations and media relations for Kaiser Permanente, the largest not-for-profit integrated health plan with more than 8.4 million members, 150,000 employees and 14,000 physicians nationwide. Before assuming this position, she served as vice president of corporate communications, where she led the national internal communications activities and programs for Kaiser Permanente. Previously, she owned a consulting agency for 10 years that served national and regional clients such as Charles Schwab, IBM, Pacific Telesis, Pacific Gas and Electric, Bellcore, Chevron and Bank of America. In 2010, she was named PR Person of the Year by the national organization, PR News, and has won a number of international awards from the International Association of Business Communicators and the Public Relations Society of America.

Ram Kapoor is executive director of marketing and digital communications for the Office of Communications and Public Affairs at UC Berkeley. In his marketing role, Ram is revisiting the messaging and identity standards of the university, while also providing support for campuswide initiatives such as Cal Day. In his digital role, he manages the university’s main websites—from the UC Berkeley gateway site to the NewsCenter and The Berkeley Blog. He also runs social media for the university—Facebook, Twitter, Google+ and more. In his past life, Ram was an advertising copywriter/creative director, with awards at Cannes Lions, New York Fests, London International Awards and Asia Pacific Awards. In a future life, he would do it all over again.

Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. Previously, he was the chief evangelist of Apple. Kawasaki has a BA from Stanford University and an MBA from UCLA as well as an honorary doctorate from Babson College.

Julie Marcus and Susan Carp: The Imagineering Company is a strategic writing firm that provides everything from content strategy and creation to naming and positioning. We help clients clarify and prioritize key messages, craft compelling stories, and then consistently deliver that message across every customer touch point—online and off. Susan Carp and Julie Marcus are the creative minds behind everything Imagineering. When we’re not writing copy, we’re creating products that are imaginative and irreverent, fun and functional. You’ll find them at the coolest stores in the country and of course at Imagineering Store.

Matthew Matsuoka leads a team of web developers who work for the Marketing and Communications team within University Relations at UC Berkeley. He manages all the central alumni and development communications websites including the @cal Alumni Network, Give to Cal, The Campaign for Berkeley, Commencement, Homecoming, UC Berkeley’s Volunteer web portals and social media assets.

For over 10 years, Patrick McMahon has worked with UC Berkeley departments as a web designer, strategist and user experience designer. His work for UC Berkeley and clients throughout the Bay Area has earned him numerous awards (UCDA Design, Sauter, Hermes Creative, IABC Gold Quill, and a half dozen Spot and Staff Achievement awards). Patrick currently works with the Graduate Division where he develops web application user interfaces and web communications. Previously, Patrick was creative director for a San Francisco CRM startup, product manager for an early web-based social activism tool, and worked on the Campaign for Crissy Field. He has an undergraduate degree in art education, and a master’s degree in instructional design, both from San Francisco State. Patrick lives with his wife and two sons near Ocean Beach, San Francisco, and prefers to spend his spare time on two wheels.

Kim Nguyen-Gallagher, senior manager for PG&E, has more than two decades of corporate affairs experience in employee and executive communications, and media and community relations. Of these very distinct areas of expertise, her true love is for employee communications. She believes that professional communicators are increasingly contributing to white noise and that it’s our responsibility to protest the use of corporate jargon and the practice of overwriting. There’s true beauty in simplicity! She also thinks that corporate communicators must balance the art of representing the company’s perspectives with employee viewpoints and interests, too.

She has worked for several Fortune 500 companies including PG&E and Visa. She is also an alumnus of Kaiser Permanente and Genentech. She has provided strategic communications counsel to two executive vice presidents. In her current role at PG&E, she is helping the business rebuild trust with the public and employees after the 2010 San Bruno accident.

Kim holds an undergraduate degree in English and a Master’s degree in organizational development. She led a Kaiser Permanente project which was awarded three 2011 17th Annual Communicator Awards of Distinction for: Employee Publication/Internal Communications, Copywriting and Overall Design in the print category.

David Riemer is a former ad agency president and internet marketing executive who now works with entrepreneurs, artists and students to focus their ideas.  In short, he helps them get their story straight.  He created Box Out Industries to work with organizations and Spiral Staircase to collaborate with artists. David is also a guest lecturer and mentor at the Berkeley-Haas Business School where he serves as Executive-in-Residence.

With Box Out, David advises emerging Internet and consumer technology companies. He specializes in helping new companies clarify their business and product strategy through a fanatical focus on the customer. With his production company, Spiral Staircase, David produces theatrical projects. He is currently producing an original musical by Bruce Hornsby called SCKBSTD.

David started his career as an assistant AE at JWT New York and eventually became president of JWT West. In 1998, he left advertising and brought his strategic and marketing leadership to two Internet start-ups—Quokka Sports and the FeedRoom. He later joined Yahoo! in 2002 as VP marketing. In various roles at Yahoo!, David led business-to-business and consumer marketing efforts across virtually all of Yahoo!’s products serving 500 million users globally.  David serves on the Board of the American Conservatory Theater and the Destiny Arts Center.

Jennifer Santos is the assistant director of marketing and business development for the Department of Recreational Sports at UC Berkeley. In her role, she is responsible for marketing programs, activating department sponsors, managing department outreach, and providing a consistent and attractive image of the department through a cohesive marketing plan. She’s been dubbed a “Jen of all trades,” and “social-media nerd” which matches her role here at Cal nicely. Santos began her career at Sacramento State University as a program and event coordinator which took her into the hospitality industry and eventually into corporate event planning, it was only a matter a time before she found herself back on a campus serving students.

Kaja Sehrt is senior director of development in the Office of the Vice Chancellor for Research at UC Berkeley. She is works on strategic planning and fundraising for several campus-wide research initiatives and helps coordinate the development and fundraising efforts of interdisciplinary research centers, institutes, and programs. Prior to this position she served as Assistant Dean for Development in International and Area Studies and as Director of Program Development at UC Berkeley’s Institute of East Asian Studies. She taught at Dartmouth College prior to joining UC Berkeley. Her Ph.D. is from the University of Michigan.

Jon Shainker is an award-winning documentary film producer with over 20-years experience creating a wide variety of broadcast and new media productions for outfits like National Geographic, Discovery Communications and NBC News.  Having  taught university courses in audio and video production, sound design and the creative process, Jon enjoys engaging with others to translate diverse visions into reality. For the past five years, Jon has worked with Educational Technology Services at UC Berkeley, producing films for a wide range of schools and departments on subjects ranging from distinguished teaching to the future of synthetic biology. He also serves as a member of the Educational Technology Leadership Group and as a media consultant for the UC Online Education initiative.

Marty Takimoto is director of communications and marketing for Residential and Student Service Programs in the Division of  Student Affairs.  He has over 25 years of experience in higher education and student affairs including positions directing student activities, new student services, and alumni relations.  He is a regular presenter at conferences on student housing marketing, communications, and crisis communication and has served as chair of the communications and marketing committee for the Association of College and University Housing  Officers-International (ACUHO-I).  This summer, ACUHO-I will release a six volume book set on Campus Housing Management which will include a chapter he authored on student housing marketing.

Ashley Villanueva is the media communications specialist for the Office of Undergraduate Admissions at UC Berkeley. She graduated from Berkeley with a degree in Media Studies last May and was fortunate enough to join the Berkeley work force immediately afterwards. In her role, she manages the office’s social media presence and specializes in graphic design. So far she has worked on multiple initiatives including the office’s social media strategy, rollout of the new Admissions website and rebranding of publications. During her free time, Ashley is a freelance graphic designer for various local and nonprofit organizations.

Matt Yuskewich, creative director for Ologie, directs the creative development of brands across the industries of higher education, financial services, healthcare, community organizations and retail. He leads teams of writers, designers, developers and editors to translate brand strategy into compelling creative platforms for clients. His higher education experience includes work for University of California Berkeley, Purdue University, University of Arizona, Vanderbilt University, Georgia Tech, Pratt Institute, and many others. Prior to joining Ologie, Matt worked as a copywriter at Resource Interactive for clients Scotts Miracle-Gro, Procter & Gamble, and Coca-Cola; at Ologie he maintains an interest in interactive work. He holds a bachelor’s degree in political science from Miami University.

Ever since early childhood, growing up in Siberia, Elena Zukhova dreamed of being a part of the artistic aspect of life. She’s always been inclined toward visual arts, but for practical reasons decided to pursue a BS in the field of science as a chemist.  As an analytical chemist at one of the world’s biggest biotech companies, she worked on HIV research until 2009, when she made a radical career change and enrolled in the MFA program in commercial photography at the Academy of Art in San Francisco. Elena worked on the re-branding of the University of California system, including UC Medical Centers, Laboratories and agricultural centers; the University of California National Campaign “Onward California,” as well as servicing campus photography needs. Other clients include Accel Partners and Stanford University.